Role: Founder & Product Manager
Date: Feb. 2015 - Jan. 2019
Location: San Jose, CA
Tools: Microsoft PowerPoint, Excel, Word, Outlook | Google Drive, Docs, Sheets, Slides, Forms, Hangouts | Adobe Photoshop, Illustrator, Acrobat | Balsamiq, iMovie, Slack, Asana, Android Studio, Xcode, GitHub, Firebase, Omnivore API, Wix, GoDaddy, LegalZoom, TimeClock, Doodle, Facebook, Twitter, Pinterest, Instagram, LinkedIn, WhatsApp

Description:

• Developed a comprehensive business plan and product roadmap for a SaaS-based dining application, guiding the startup from concept to alpha testing with 50+ users, and laying the foundation for scalable growth

• Conducted competitive analysis of 55+ global competitors, identifying a $12.5 billion total addressable market and focusing efforts on a $300 million serviceable market of 500+ restaurants
  in the SF Bay Area, refining the app’s value proposition

• Led UI/UX design for iOS and Android apps, incorporating 20+ unique features, more than double those of competitors

• Guided a diverse team of 7 alongside 5 industry advisors, securing a full-page feature in Software Executive Magazine

• Designed 40+ marketing assets for social media campaigns, increasing brand awareness and driving pre-launch engagement

• Mentored and oversaw 60+ interns across development, design, analysis, and marketing, delivering key project milestones

• Created high-fidelity wireframe mockups to guide development workflows, ensuring visual clarity and seamless handoff across platforms

• Designed and delivered compelling pitch decks, strengthening investor strategy and stakeholder engagement

• Implemented structured goal-setting and performance tracking systems to ensure accountability across teams and timelines

• Led hiring efforts by screening hundreds of applicants, building high-performing teams across multiple disciplines